About the Role
The Content Creator will create quality and interesting content for Albalex's target audience to attract clients and boost brand awareness. This employee will assist Albalex in maintenance of a strong online presence, interact with existing and prospective clients, and promote business through social media content.
The Content Creator’s responsibilities will include preparing well-structured content using digital word processing and publishing platforms, creating and distributing marketing copy to advertise the company and its services, and research industry-related topics to write blog posts about them, and promote the company’s content on social media.
Furthermore, this employee’s responsibilities will include editing and proofreading written pieces before publication, conducting keyword research and using SEO guidelines to optimize content, and writing, editing, and publishing engaging posts for various social networks, including Facebook, Twitter, Instagram, and LinkedIn.
The Content Creator will also promote content on social media platforms and monitor viewer engagement (e.g. comments and shares), update the Company’s website as needed, and assist with video content production and podcast research.
Lastly, this employee will track and report on social media insights, such as traffic, engagement, shares, and conversion rates.
Demonstrable experience with digital publishing and generating traffic and leads for new business.
Hisotry of researching industry-related topics will also be essential, as well as experience in video/podcast content creation.
Solid knowledge of SEO, keyword research, and analytics tools (such as Google Analytics), hands-on experience with Content Management Systems and social media platforms, as well as an ability to fact-check long-form content pieces.
Applicants should preferably reside within a reasonable commute distance of downtown Orlando, FL.